Nowadays, most Philadelphia law firms display professional photographs of their attorneys on their website and in their corporate brochure. Such images are commonly known as business portraits or corporate headshots. Many of these business portraits tend to be boring, formal and not very flattering. While it is important to give off an air of professionalism in a lawyer portrait, your law firm is more likely to get attention if its lawyer portraits show that each person has her own personality. By making your firm’s portraits stand out from the crowd, you are more likely to catch the eye of potential clients and attract them to your practice.
There are several ways of creating lawyer portraits that portray the lawyer’s true personality. If they have a particular hobby, you can take a photograph that includes some aspect of that hobby. For instance, if the lawyer likes knitting, get her to pose for the portrait with her knitting needles and wool. Lawyer portraits do not have to be headshots. A full length photograph of a lawyer will tell the potential client more about the lawyer’s personal style and sense of self than a conventional headshot will.
We can also use interesting locations in and around Philadelphia in order to make your firm’s business portraits eye-catching. Perhaps each lawyer could be photographed in their favourite place, be it the park, Boathouse Row, or their home. If each lawyer is photographed in a different place, it makes it easier for potential clients to pick up on each lawyer’s personality. This is especially important if you have a large law firm and it is hard to make distinctions between all the different lawyers.
If you want lawyer portraits that are more traditional, but still interesting, there are also several ways to produce such images. A lawyer could be photographed with his favourite law book in his hand. This gives potential clients something to look at apart from the actual individual and also gives them an idea of what type of law the lawyer specializes in and is passionate about. Similarly, a lawyer could be photographed in front of a whole library of books. Whilst this provides an interesting and unusual background, it also gives the lawyer-and the portrait as a whole-an air of distinction and gravitas. To make a conventional headshot more eye-catching, the lawyer being photographed could smile in it, or put her hands to her face. This also makes the headshot seem less imposing, as the lawyer will look far more approachable and friendly.
Lawyer portraits do not have to be dull. In fact, you are more likely to get the edge on your firm’s competitors if your lawyer portraits are different to theirs, than if you were to just follow the crowd and copy every other Philadelphia law firm.
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